“Grow A Search Result” is an organic kind of search that presents results that grow over time, drawing attention to the things about which you are most passionate.

When we think of the experiences that search engines are designed to support, criteria such as speed and efficiency instantly come to mind. However, one of our main interests is in how web use is intertwined with daily life, and understanding the activities in which search engines play a role. In addition to fast, relevant search, our search engine focus on:

• Spending rather than saving time on the Web
• Enjoying the journey as much as the destination
• The pleasure of discovering something new versus finding the “right answer”
• Subtly pushing things of interest rather than requiring users to pull information from the Web